Response to "What conivcts can teach us about graphic design"

I thought that it was interesting to see such a drastic example of how people perceive the level of quality of a product based on what the packaging looks like.  I feel as though too many people are over concerned with buying brand name foods with colorful packages instead of what is actually good for them.  This story is a good reminder for people to realize their narrow-mindedness. I thought it was also interesting to hear about how the changing of a 7UP can design caused people to think that the flavor had changed.   

I thought it was interesting to hear what Mike Parker had to say about Helvetica.  When he described it as being held perfectly into place by the negative space around it I realized that when I look at Helvetica is do seem to focus a lot on the negative shapes that the letters make.  I never really thought about it, but this font does cause me to look at negative space while most others do not.